DIGITAL PRODUCT
I’ve overseen e-commerce digital product for awaytravel.com from seed through Series C, launching multiple digital product launch experiences and shipping dozens of features, including product reviews, currency localization, PayPal checkout, order tracking, refer a friend, luggage personalization, and more since coming on board as employee #3. In addition, I oversaw the launch of the digital presence of Away's new media division, Here Magazine.
I was also the sole product manager for onabags.com and worked in close collaboration with product management when I was a member of Ralph Lauren Digital's e-commerce strategy team, which spearheaded the re-platform of RL's half-billion dollar global e-commerce business from its legacy GSI Commerce / eBay Enterprise infrastructure to Demandware / Salesforce Commerce Cloud.
I have worked extensively with Wordpress as a content management system and am also familiar with Contentful as a CMS. I also have experience working with a variety of e-commerce platforms, including Spree / Solidus, Magento, Shopify, and GSI / eBay Enterprise.
Additional technology vendors I have worked, integrated, and/or negotiated with include Adobe Omniture, Braintree / PayPal, Fastly, Forter, Friendbuy, Google Analytics, Google Tag Manager, Hotjar, Inspectlet, Klaviyo, MailChimp, Narvar, Olark, Pepperjam, SendGrid, Simon Data, Snowplow, Stripe, and Yotpo, among others.
Member Brief: Checkout is Acquisition, 2PM Member Brief // September 2018 // PDF
Think Like Amazon: Brands Deploy Smart Filters, User-Generated Content, WWD // December 2018
