OFFLINE MARKETING
My experience with offline marketing includes out-of-home (OOH), print, direct mail, podcast, radio, and TV advertising all executed with a focus on both top-of-funnel awareness and downfunnel performance metrics, while maintaining an elevated brand experience.
Forget Photo Shoots. Why GQ and Gucci are Betting on Culty Podcasts, The Wall Street Journal
"In an increasingly post-print world, fashion brands and publications are finding new audiences through podcasting."