DIGITAL MARKETING
My experience in digital marketing spans many channels and tactics, from top-of-the-funnel prospecting across Facebook, Instagram, Pinterest, and programmatic display, down to paid search, PLAs, and retargeting. My focus is on driving topline revenue with a highly efficient customer acquisition cost, with a background in high-level strategy and creative direction to the nitty gritty of crafting tailored copy variations for AdWords text ads.
I have also negotiated many direct sponsorships and affiliate partnerships with media outlets such as Business Insider, theSkimm, Gizmodo Media (formerly Gawker), PureWow, Uncrate, Cool Material, New York Magazine, and Cup of Jo.
In addition, I have experience managing marketing, triggered, and transactional email programs using vendors such as Klaviyo, Springbot, MailChimp, SendGrid, and Simon Data.
